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Consumer Awareness

Did you know there is no legal definition of natural for cosmetics? We believe the ultimate definition of a truly natural ingredient is one that has been extracted and processed without a harmful chemical process. This produces a product that is truly safe, edible and food grade. The vast majority of natural cosmetic and skin care products do not meet this definition.

Our research shows that the vast majority of cosmetic and skin care products that claim to be organic still contain synthetic, toxic ingredients.

Some companies even claim to meet organic standards, but that certification is an unnecessary expense. Organic certification fees amount to 0.2% of organic products sales. The majority of the cost of certified organic products is in the raw materials used, not the certification itself. The only way to verify an organic claim is to look for the seal of approval by an independent third party certifying body. Certified Organic is an independent guarantee of true organic content (minimum 95%) and an independent guarantee of the purity and integrity of every single ingredient.

We challenge any ‘organic’ company to get real, and get certified! Only certification can guarantee that truly certified organic ingredients are used. Remember, only certified organic products can bear a certifiers logo. Without the logo, it’s just greenwashing.

“Never doubt that a small group of committed citizens can change the world, indeed it is the only thing that ever has.”

– Margaret Mead

Let’s create a better world through consumer power. Many consumers believe the following fallacies:

  • I can trust in the safety of the products I use.
  • My health is not affected by the products I use.
  • Labels are accurate and consistent and list all of the chemical ingredients in the products I use.
  • The government adequately regulates these products and in the process protects me from chemicals known to harm my health.
  • I can trust the companies making the products I use because they put my health before dollars and cents.

If you believe any of the above statements, it is time to discard them and to arm yourself with new knowledge. Next time you shop, take your awakened awareness and your new consumer power with you. Keep in mind that just because products are sold over the counter does not mean they will not harm you. Even though these products are not making you sick right now, does not mean they are not affecting your health in the long term. If products do not have the ingredients listed, the manufacturer is not giving you information that could affect your health. Current government legislation is incomplete and does not protect you from a huge range of chemicals that are known to harm your health.

– (Dingle &  Brown. Dangerous Beauty. 1999)

Consumer Advocacy Groups

As consumers have become more knowledgeable about the potential dangers of the ingredients in personal care products, consumer advocacy groups have formed to educate the public about the toxins that they are applying to their bodies. Below are three major organizations that are trying to protect our health through consumer awareness. While these consumer advocacy groups are a good start, they are not perfect. Use them as a guide to make educated decisions about which products you feel comfortable using on yourself and your family. Take control of your health by looking out for your own best interests!

The Campaign for Safe
The Campaign for Safe Cosmetics is an independent coalition effort that was created in 2004. It’s primary goal is to protect our health. Their aim to secure the corporate, regulatory and legislative reforms required to remove all toxins from our personal care products. They work with over a 100 endorsing organizations, thousands of grassroots supporters and over 1,300 companies. Miessence is proud to be a member of The Campaign for Safe Cosmetics.

Environmental Working
The Environmental Working Group (EWG) is an independent organization with the mission “to use the power of information to protect human health and the environment”. In 2004, the EWG launched Skin Deep, the world’s largest and most popular online database where you can look up ingredients, products and brands to see their safety ratings. The Skin Deep database contains 63,824 products, 7786 ingredients, 2,748 brands and 1,859 companies.
GoodGuide is an independent organization that “provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of consumer products”. Through consumer education, they hope to transform the marketplace. The more consumers demand products that are healthy, good for the environment and socially responsible, the more corporations will begin to offer corresponding products. You can search or browse over 65,000 food, toys, personal care & household products.

According to GoodGuide, Miessence Lemon Myrtle Shampoo was rated as the best shampoo and Miessence Mint Toothpaste was rated as the best toothpaste. Click here to view GoodGuide featured in Newsweek Magazine.

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